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Snowboard and free ski competition downtown Montreal! Over 2000$ in money and products. Obstacle specially designed for the occasion by PRO AM Productions. Presented by Amnesia / Arsenic, with the participation of Coors Light, Billabong and Von Zipper. The event was powered by TRIBU Expérientiel and PRO AM Productions. Media partners: Piktur-This, and Snowboard Quebec!

Mandate 
Create a freeski and snowboard STUNT downtown Montreal to gather customers and partners of Amnesia - Arsenic. Create a BUZZ in the action sports industry through social media and street presence.

Results 
Over 250 people attended the event on December 17, 2010, which took place in the parking lot corner St-Laurent and Ste-Catherine. Also, several medias helped to promote the pre-stunt and were on hand to cover the event.

Video - Photos - TV ad – Micro Site

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During the launch party for Chassé Scion, Tribu created an artistic experience in the showroom of the dealership.

Video - Photos

Tribu organized the back to school event at Concordia’s university on Monday, Jan. 20. Our main theme was Winter festival, so we held a snowboard and ski free contest with a $1,500 cash price! Our guests Djs and ice bar greeted the students all day. Also, a live performance of ice sculpting captivated everyone! Client : CSU (Concordia Student Union).

Video - Photos

Artistic photo shoot that we did during corporate galas of Sanofi Aventis and SFL Investments in Montreal, Toronto, Vancouver and Quebec City (December 2010 and January 2011). Based on a concept of special lightts and long exposur photography, our team (Fluke Art and Matonvu) gets to produce amazing photos, while creating a compelling entertainment for the people who congregate around the facilities.

This initiative has allowed all guests to enjoy a professional, artistic and chill photo shoot,. All guests left with a printed photo on site (with the logo of their company). Clients : Lucion Média and Productions Acte 2.

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Mandate
Ensure local and regional public relations, press release and advertising for the local newspaper (La Voix de l'Est). Create a buzz before the opening with 2,000 flyers and a street team (Mario and Luigi). In short, we had to create a unique consumer experience during the official opening of the franchisee.

Results
Mario and Luigi were everywhere around town the week before the grand opening, handing out all flyers in high schools, college, shopping center, youth clubs etc.! Local media have even share the information for free after a visit of our two characters at the local radio station (M105). At the launch, over 120 people showed up between 1 and 4pm! And we have received only good feedback about the cupcakes and our guest DJ. At the official ribbon cutting, V TV was on hand as well as some local media. Several family photos were taken with the characters Mario and Luigi!

Video

With the participation of OFQJ for the third year, the Ripper Skateboards promotional team toured throughout Europe. In this tour, eight cities and five countries in three weeks.

Mandate
Introduce Ripper Skateboards to the European market and generate quality cinematographic material.

Results
Over six hundred young people came out to meet us at the eight events we held, in collaboration with the new local authorized retailers.

Video

Amateur skateboarding competition tour in four markets in the Vancouver area. Original concept: Night Shredders, an evening event with generator and lights. Initiative sponsored by Red Bull and Push.ca

Mandate
Create a unique experience for amateur skateboarders in western Canada, to connect them with the brand (Ripper Skateboards) and the sponsors.

Results
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Created in 2008 to help the dialogue and be in constant contact with its market, the Ripper Skateboards Facebook Page is officially the brand’s most effective communication tool.

Mandate
Distribute relevant content each week, open markets, and stimulate reactions.

Results
Over 50,000 fans from across the world and an average of 5% interaction.

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BornToServe.ca
Métro-Arts
Photos
Seven to Smoke
Finale

Festive evenings at clubs 1234 in Montreal and Circa in Toronto, with the theme Be There; developed and orchestrated by the Mosaic agency for Smirnoff.

Mandate 
Create an immersive skateboarding experience within the event.

Results 
Over a thousand people each night attended demonstrations, interacted with our athletes, and enjoyed the art exhibit.

Amnesia
Dakine
Volcom